When I started affiliate marketing back in July 2009, I joined the most helpful, supportive, high quality online affiliate marketing university. But bad habits are hard to break and now and then, I was being attracted to shiny objects.
Shiny objects are products that make you believe for a split second that success can be a click away, that you can find a “cure”, a “solution” to the mandatory focus and commitment affiliate marketing requires. So you subscribe to an internet marketing guru’s list, “in case”.
Once, twice, more. That’s what I did. I’ve subscribed to the list of many so-called or proven internet marketing gurus ’cause I just thought they surely had great things in store for their subscribers and the stuff they were giving away for me to subscribe were very appealing, sounded magical.
Some of these gurus had some good stuff to share I gotta admit, 2 or 3 tools or tips were really good and helpful but…
Guru A, B and C promote Guru D’s product and then Guru D returns the favor!
It’s only a few months ago that I decided to unsubscribe from the majority of these lists. The reason why unsubscribing can be a positive action is this: if it doesn’t help you, it definitely slows you down.
The only lists I didn’t unsubscribe from are the ones that give me:
- a new light on my way of thinking internet marketing.
- tools that save me time and/or money
- tools that help me grow my business in an out-of-the-box way
- motivational, inspirational ideas that I don’t already have…
The thing is, this combination doesn’t always happen but by mere laziness or “what if?” feeling, we often hesitate to unsubscribe and prefer to have 53 unread emails including 70% that don’t bring us anything rather than (shoot, what’s 30% of 53… anyway) less emails but more valuable content. I checked, some marketers send several emails a day! No thank you.
Let’s unsubscribe! And even if you think “What if the guy sends an awesome free tool to his list the day after I unsubscribe?!”. Well, first, the best tool is your brain, second, if the guy hasn’t already sent you something of great value, he might not do it tomorrow and if he does, someone will talk to you about it and if not, well, that’s life, keep moving forward and don’t always wait for someone to give you what you already have or can create. Time to be selective and stop being distracted.
Waiting for the magic solution to your laziness, lack of organization, lack of inspiration, slows you down. It’s your mindset that has to change, period.
In this business, at one point, you got to stop being a prospect and start being a marketer.
Actually, this post isn’t brand new, I posted it right before unsubscribing from these lists on my blog within WA (the Wealthy Affiliate University) and my post at that time received many comments from fellow members in our WA community and there’s one that I want to publish here. It’s from Steve. Here’s what he said:
“I don’t subscribe to even care about what they are promoting. I watch HOW they are promoting. We may not agree with what the big boys are doing all the time but the fact remains “the list” is one of the major reasons they are big boys. Forget about getting “tips” from them… Subscribe only to learn how they promote things and duplicate if you are working lists. I do agree that having too many of them can get annoying as hell though.”
His remark brings exactly what my original post is missing. He’s a smart dude. It’s a very good advice and you should keep it in mind.
As for the gurus out there, some of them are still really cool and smart guys who give awesome free tools that can be really helpful for affiliate marketers, that’s true (I’m thinking of Frank Kern for example that used to give away very good techniques and pieces of software before launching very expensive products! ;) ), I don’t want to generalize too much but you got the point.
There’s no secret to be revealed.
You have all the cards.
Let’s play now.